I
Paid Social
Technical media buying on Meta and beyond. Creative testing, retargeting, conversion optimization, engineered for compounding ROAS.
MetaTikTokRetargetingCRO
Issue Nº 075 · Spring 2026Folio 001 / 240
Marketing,composed.
On the quiet discipline of building brands that compound, season after season.
Signal75·Vol. LXXV
Pl. IS/75
Full-service digital marketing for ambitious brands. We blend the visual governance of a Paris creative house with the technical media buying of a New York performance shop, across paid social, email, and organic.
Paid Social●Performance Creative●Email & Lifecycle●Organic Content●Brand Governance●Meta Media Buying●Visual Direction●Conversion Optimization●Paid Social●Performance Creative●Email & Lifecycle●Organic Content●Brand Governance●Meta Media Buying●Visual Direction●Conversion Optimization●
§ 01 · Table of ContentsFive entries · Folio 002
Premium brands aren't built on templated carousels and recycled hooks. Most agencies optimize for clicks and quietly flatten the thing that made you worth choosing in the first place. We protect the brand first, then make it perform, not the other way around.
See our practice→Paid social, performance creative, email & lifecycle, organic & brand, run by one team, off one strategy. No five-vendor handoffs, no creative the media buyer secretly hates. One signal in, one voice out.
Read the four→LAB tests creative angles in small, fast cycles. SCALER pours budget into the proven winners. VAULT archives every winning hook, frame, and edit so your library compounds instead of restarting every quarter. ROAS climbs without burning the brand.
Walk the system→$180K+ incremental revenue, 9.9M views, 329% engagement lift, 6× sustained ROAS, across six months on Meta, with creative shot in-house. Real revenue, real customers, receipts you can read line by line.
See the numbers→Founder-led from the first email. No SDR, no discovery deck, no "strategist" you'll never meet again. Tell Drew what you're building and what you're protecting, and she'll tell you, plainly, whether Signal75 is the right fit.
Open the door→
"
From flat performance to consistent growth in 90 days.
§ 02 · Practice
Four disciplines.
One signal.
II
Performance Creative
Hero content shot in-house, governed by a Paris-trained creative eye. Beautiful enough for the brand, built to convert.
Art DirectionFilmPhotoEdit
III
Email & Lifecycle
Flows and broadcasts that turn first-time buyers into repeat revenue, without sounding like a coupon book.
KlaviyoFlowsCRMSMS
IV
Organic & Brand
Content systems, visual governance, and brand voice that keep your feed feeling like a magazine, not an ad rack.
ContentVoiceIdentityStrategy
§ 03 · Selected ResultsFolio 003 · Two cases of many
What the system delivers.
Hospitality, venues, lifestyle, fashion, travel, lead generation. One operating system, applied case by case. The numbers below are aggregate across recent engagements.
Results vary. Receipts on request.
$180K+
Incremental revenue
9.9M
Views generated
329%
Engagement lift
6×
ROAS sustained
Pl. 01S/75
Case Nº 01Six months · US market
Hospitality · Direct Bookings
Boutique Stay.
An OTA-dependent boutique property rebuilt as a direct-booking engine in one quarter, on Meta, with on-property content and high-intent prospecting.
−32%
Cost per booking
$1,850
Avg revenue / booking
4.1×
ROAS, direct bookings
"From OTA-dependent to a direct booking engine in one quarter. The content and campaigns worked as one system.
Case Nº 023,000-cap venue · NYC
Live Events · Ticketing
Live Venue.
A short-window performance push for a high-capacity live event. Paid social, audience pressure, and high-velocity creative pointed at one date.
105K
Campaign impressions
2.5×
ROAS on ticket sales
3,000
Capacity supported
"A clean event growth system. Sharp creative, disciplined audience pressure, measurable return for a serious room.
Also in the room
- Paly HollywoodReady-to-wear · Los Angeles
- Mia GoodsDesign & lifestyle · Paris
- KoletTravel tech · Paris
- Designs by DavidLuxury floristry · California
§ 04 · The System
Three phases.
Content into revenue.
Phase 01
LAB
Test creative approaches. Identify winners. Move fast.
Phase 02
SCALER
Deploy proven concepts. Optimize for ROAS. Scale revenue.
Phase 03
VAULT
Archive winning creative. Build the asset library. Iterate continuously.
§ 05 · Who we work with
Six rooms.
One playbook.
From concert halls to cocktail bars to commerce. Signal75 partners with premium operators across six verticals, on three continents. Currently booking Q3.
IVertical
Venues & Nightlife
Concert halls, clubs, listening rooms
IIVertical
Restaurants & Bars
Tasting menus, cocktail programs, openings
IIIVertical
Studios & Creative Spaces
Pilates, yoga, ceramics, members' clubs
IVVertical
Luxury & Lifestyle
Fashion houses, beauty, hospitality
VVertical
Event Companies
Festivals, ticketed series, residencies
VIVertical
Tech & E-Commerce
DTC brands, marketplaces, software
№ 01
$180K+
Incremental revenue, 2025
№ 02
6×
ROAS sustained
№ 03
9.9M
Views generated
№ 04
90d
From flat to compounding
§ 06 · Correspondence
Let's
begin.
Email Drew directly
drew@signal75agency.comSchedule
cal.com/signal75Studios
Paris · New York
Los Angeles
Los Angeles